& Etheridge has been built on a reputation of 'talking straight' with
customers, providing quality service long after the initial sale. It’s a
simple, honest approach, which has seen us grow steadily for over 80 years. Today
as a family owned and operated company we have a presence from Nelson right through
to Oamaru and over to the West Coast of the South Island – selling combines, foragers, tractors, farm machinery, ATVs, marine, turf & golf equipment,
lawnmowers, irrigation, trail building and a range of lifestyle-related
merchandise. I’m proud of what we have achieved with the business - where
it is has attracted some of the most talented people in the industry, with the
infrastructure to deliver even higher levels of customer service, through
investment in state-of-the-art servicing technology, training and parts
support, leveraging attractive finance packages for customers and attracting
quality brands to its stable of franchises."
- Mark Etheridge, CEO
HOW IT BEGAN….
Etheridge started his mechanics apprenticeship in 1928 at the age of 14. He
respected in his trade and was employed by Ashburton’s Furnace and Drummond, where he became
the top mechanic. When the Furnace and Drummond partnership dissolved, Drummond offered
Arthur a partnership and Drummond & Etheridge was formed. It was 1933 and Arthur was only
19 years old.
1962, Arthur’s son Peter started in the business and soon found his niche
selling tractors – which he still does to this day. The Etheridge family
has the business in its blood and these days, the next generation is at the
helm. Mark is CEO, while one of Peter’s daughters, Suzanne is H & S Manager
for the Group.
Drummond & Etheridge and the John Deere brand have been synonymous in Mid Canterbury since the company took on the franchise in 1975. In 2004, it extended its business north, with the purchase of a second John Deere franchise in Templeton which later relocated to a purpose built facility in Rolleston. In June 2017 a further purchase of the Gordon Handy Machinery business extended the company into 6 more dealerships, almost doubling the number of employees and extending the John Deere dealerships to eight, from Nelson down to Oamaru and over to the West Coast of the South Island. An extensive Distribution Store has also been added to assist the business in providing on-time parts supply. Alongside the agricultural business is D & E Outdoors based at the Moore St premises in Ashburton, selling Polaris and Marine, D & E Repairs and Spares based at Chalmers Ave in Ashburton, providing used refurbishing, dismantling and selling used parts as well as D & E Water Solutions and D & E Track & Trail. Mid Canterbury remains “home” and, the state of the art building was built to showcase its line-up of quality brands and to provide a centrally-located, up to date service facility for its South Island-wide customer base.